Starting a Law Firm – What’s in a Name?

When I started my law firm I was confronted with many choices. What kind of law will I practice? Where will I practice? Who do I want for clients? What kind of fees will I charge? It wasn’t until I actually got into the planning stages of the law firm that I began to see these questions as more big picture, firm philosophy type of questions. These type of questions may never be fully answered because they are not static.

One big picture question that is static and that can have a profound effect on the success of your firm is its name. What’s in a name? A lot if you think about it. Think about your own name for starters. What if you had been named something different? What if you were a boy and had been given a girls name? What if you were born in a particular religion and were given a name not associated with that religion? Have you ever been to a place where for some reason your name was looked down upon? These same types of feelings can be encountered with your law firm name.

The great thing about starting a law firm is that you get to think about this and plan ahead. If you are starting a law firm and are reading this article, you are probably either fairly young, fairly technologically proficient, or both. If you are, then you can probably see that the face and structure of the practice of law are shifting gradually beneath everyone’s feet. Competition is fierce, and image is everything. And guess what, one of the first things people will learn about you, something they will probably use to form an opinion about you before they even meet you, is your firm name.

When naming your law firm there are some things you should think about to make sure you are maximizing that first impression. First, don’t use your name. Second, it should be easy to remember. And finally, it should make people feel and think the way you want them to feel and think about your law firm. Although this may seem easy, when you actually try to do it, I think you’ll find it is a pretty tough exercise.

Some you are probably thinking, “why not use your name? Everyone else does.” That is precisely why. Although people have different goals, if you are starting a law firm, one of those goals is probably to make money practicing law. You make money by having people sign up for your services. People sign up for your services when they know who you are. Why blend in with everyone else when you can set yourself apart? Not only does not using your name allow you to present an image in prospective client’s minds, it allows you to build the brand you want. A great example of this is Valorem Law Group. If you look at their website a central theme is discarding the billable hour to provide clients value for what they are being paid. If you don’t already know, valorem is latin for value (loosely). Do you see the jump start you can get on the competition with a good name?

Second, easy to remember. This is practical for obvious reasons. If people refer your services to friends or colleagues, what is easier to remember, Valorem Law Group or Smith, Sands, Zaremba, Charles, Flippy and Jagermeister? Make your name easy to remember and you make it easier to get business – a key when starting a law firm.

Finally, the brand. When you start your own law firm you start out as the brand. At all times you are promoting your practice, you are what your practice stands for. But before anyone knows what you are all about, you can start them down the right track with a great name that represents the firm philosophy. A strong, powerful, confident name can make the difference in someone choosing to call you. It can also mask your size. “The law firm of Joe Shmoe” implies that you are a small firm. Like it or not many people associate small firm size with poor performance or cheap services. Look bigger than you are immediately by having a firm name that connotes structure, organization, and numbers.

Personal Injury 101: The Lawyer’s Role

Personal injury lawyers are like dentists: they figure in a lot of jokes, but when you need one, there’s no substitute. Whether it’s a motor vehicle accident, a slip-and-fall in a store or mall, an illness or injury caused by a product, or a piano falling from the fourteenth floor, an attorney specializing in personal injury represents the injured party.

FACTS ABOUT PERSONAL INJURY LAW
When dealing with injury law, a lawyer has some obligations to the client. He must keep his finances and bank accounts completely separate from those related to the case. For example, if opposing counsel (the lawyers on the other side) pay a lawyer $15.00 to copy some records, she cannot put that $15.00 in her pocket. That would be called “commingling” and it is against the law.

Attorney-client privilege is also crucial in injury law. This is another term for confidentiality, just as you expect from a doctor. If you tell your lawyer a fact that might damage your case, he cannot reveal that fact to anyone, whether in public or private.

You must have documented physical, mental, or financial injuries, or you do not have a case.

Once a client has signed with a lawyer, a formal Complaint is filed with the court, outlining what has happened, who is responsible and why. The Complaint also provides a dollar amount to settle the case. To arrive at this figure, the attorney or her staff will research the injuring party, determine how much insurance coverage they have, and tally up your “specials,” or medical bills, directly relating to the accident.

There’s no cost to hire a personal injury lawyer, and the client does not pay a fee until the case is settled to everyone’s satisfaction.

CHOOSING THE RIGHT ATTORNEY
Your personal injury lawyer should be sober and serious. He should keep regular hours and return phone calls promptly. She should answer all your questions and translate the complex jargon known as “legalese” into everyday English. Rude, bullying lawyers may be fun on TV, but in real life a client deserves and should demand professional appearance, demeanor, and respect from an attorney.

TECHNOLOGY & THE LAW
The rise of technology has had an impact on law and the way it is practiced. Your attorney may choose to communicate via e-mail or text messaging. She may maintain a web site or a social-media page that provides information or serves as a forum. It’s wise to ask attorneys how technology impacts their practice and what, if anything, you need to know to keep track of your case.

Every moment of the day and night, an accident happens to someone somewhere. When you have been injured, talk to several lawyers, get recommendations, and choose the one who seems most interested in you and most knowledgeable about your situation. Suing someone is never pleasant, but the process does not have to be a nightmare, if you hire a competent, pleasant, and smart personal injury attorney.

The Work of a Commercial Lawyer

Commercial lawyers are legal professionals who specialize in helping small and large businesses. They are your most useful resource if you ever need assistance regarding legal-related matters. You can always consult with them if you have issues pertaining to properties, taxes, zoning compliance, intellectual properties, and a host of other subjects. On top of that, they are capable of defending you in case you encounter lawsuits from an employee, a business partner, or even your competition.

Competent commercial attorneys are highly knowledgeable on the laws required to protect your best interest and to help you achieve your business goals. To illustrate further, here are some examples of what commercial lawyers do and how they can be a big benefit for your business.

Help you deal with contracts.

As a business owner, you will encounter many different kinds of contracts ranging from those you sign with employees and suppliers, to contracts with partners and customers. Your contracts have to be fair for everyone involved and so you may need the advice of a commercial lawyer. In the same way, you may want to have a lawyer examine the fine details of various contracts being offered to you before affixing your signature.

Organize your business better.

For big businesses, having the right organization is crucial towards achieving long-term success. A commercial lawyer can give expert insights regarding which kind of organization will be most effective for your company’s set-up. Some of the options you can consider are corporation and limited liability company. Your attorney will help you see the pros and cons of each alternative. On top of that, all the necessary documents will be prepared to make sure that the business can run without any legal repercussions.

Acquire properties with greater ease.

Thinking of expanding by acquiring an existing business or property? The process will be so much simpler if you ask for the assistance of your lawyer. The paperwork will never be a headache for you anymore and you will get the chance to look at different angles of the deal. You will be able to avoid falling victim to any potential loopholes once a good lawyer is working side-by-side with you.

Try looking up your local phonebook to see a list of commercial lawyers in your area. Additionally, you can also use the internet to browse information straight from the official law firm websites as well as law-related blogs and sites.

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