Law Firm Marketing: How a Bald Move Can Help You Stand Out From the Crowd

Recently, an Atlanta personal injury lawyer has been making waves in the blogosphere with a creative new law firm marketing campaign. The attorney, now – and perhaps forever- has become known as the “Bald Lawyer.” His billboard campaign has attracted attention not only in the ABA Journal, but also on a whole host of other sites, even showing up on the website of a major communications firm in the United Kingdom. With the amount of widespread positive attention he’s receiving, it seems clear that his creative advertising effort was a complete success.

Innovative Law Firm Marketing: Standing Out From Your Competitors

Law firm marketing has become ubiquitous, with a lawyer billboard on every corner and lawyers promising to get you a fast divorce or a big cash settlement during every commercial break. Because there is so much legal advertising going on, it can be very difficult to get potential clients to sit up and take notice.

Lawyers have a special challenge in getting customer’s to pay attention, since unlike selling a sleek and sexy new car or a cool new beverage, lawyer’s aren’t selling a lifestyle. Many of the lawyers who advertise offer aid to people who usually will become interested in their services only when something has gone wrong, and for everyone else, their ads will blend into the background.

Even when someone is seeking a lawyer, clients are going to have a hard time differentiating between one lawyer’s promise to “get justice” or “get results” and the similar promise made by countless others, often all standing in front of the same stock set of law books in the generic law office so popular in legal ads.

Not so for the Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull YOUR Hair out!” Below that is a big shot of the lawyer with his bald head, and the address for his website ‘MyBaldLawyer.com.”

What Makes The Bald Lawyer Ad Work

The Bald Lawyer ad works and stands out from other law firm marketing because it is different. It shatters the stereotype of the conservative, unapproachable and uptight lawyer by allowing the attorney to poke fun at himself… yet it does this without undermining the law or the legal profession.

The billboard also stands out because it attracts attention and because it gives the reader a memorable image. That image is accompanied by a website directly related to it, which fixes itself in the viewer’s mind right along with the image, becoming easy to remember.

Clients who see the bald lawyer ad will take more notice of it- even if just for a few seconds out of curiosity- than they would just another lawyer ad. This can translate into the ad staying in their minds, consciously or subconsciously. In turn, when they need a lawyer, they may just be tempted to visit the website they remember from the billboard where the client can learn about the services the bald lawyer offers.

Creating Your Own Innovative Ad

Other attorneys who wish to take their law firm marketing efforts to the next level can take a page out of the bald lawyer’s book. The ad is an important reminder that innovation is key in successful legal marketing, and that by offering clients some way to distinguish you from your competitors (preferably a memorable way), you can stand out from the rest.

When crafting your own marketing campaign, think of what makes you different. What aspects of your law practice management or law firm help you to stand out from the crowd and add value to your clients? If you can identify something that sets you apart and you can present that something in a new and creative way, your law firm marketing campaign is sure to be a great success.

Law Firms Don’t Need Marketing! We Sell Ourselves!

Law Firms are not traditionally viewed as businesses in the same way that other companies are. This derives largely from the fact that lawyers have long occupied a different position in our society than business-people. For good or worse, however, things have changed over the past few decades, and more than ever, law firms are now acting like other businesses.

Unfortunately, this also means that law firms now have to put more effort into certain aspects of business that they previously ignored. Marketing, in particular, is an area that law firms, now more than ever, are having to focus on. Competition for clients is tougher than ever, making it necessary to differentiate your legal practice from that of your competitors. How can one efficiently and smartly go about this?

To begin with, you need to come up with a consistent message. If you tell people 100 different things about your firm, then you run the risk that they don’t remember any of them. In addition, no one will ever think that you are an expert in any area. Part of coming up with a consistent message is focusing in on a particular area of practice. The lawyers at your firm may have experience in a number of different areas, but when it comes to marketing yourself, you need to target one area at a time. Pick your strongest area or the area you most want to grow, and build your message around that area. Once you get a lot of clients coming in because of your consistent marketing in that area, you can move on to another.

Use real testimonials. Obviously, if you’re just starting out, then this is tough, so don’t worry about it. However, if you have any experience at all, ask your prior clients if you can use them for a very short, written testimonial. Potential clients are heavily swayed by another person who was in their same situation telling them that you helped with that situation. This kind of marketing is way more persuasive than you telling them over and over how good you are at something.

Always imagine your perfect client. This tip is more of a general thought-process than anything else. Whenever you do any type of advertising or marketing for your law firm, you need to make sure that you’re always thinking about it from the perspective of your perfect client. It sounds simple, but what it really requires is going out and getting to know your perfect clients. Ask them what they’re looking for in a law firm or a lawyer, and ask them what their concerns are. If you’re able to do this, it is an extremely valuable part of your marketing.

I love marketing, but at first it was very daunting for me. I had no idea what to do, what to say, or where to market myself. Even now, I always question my techniques to see if I can improve them. Keep in mind that marketing takes a little time, so don’t give up right after you get started. At the same time, if something isn’t working after a few months, re-evaluate and try to figure what’s not working about it.

How to Choose a Personal Injury Law Firm

There are many cases when an individual or their loved ones are involved in an accident and they will desire to get compensation for that incident. However, it is not often that the compensation is correct or as what may be wanted. This is when a victim may contact a law firm or a lawyer, so that they can negotiate on their client’s behalf to get the most positive result. The first thing that is needed is to search for the best lawyers in the victim’s area that suits their requirements.

There are many cases when the victim feels that the compensation given is unfair and it is not always easy for somebody to juggle with law points and aspects. A victim needs the guidance of an expert at every step during the legal fight and this can be accomplished only through consulting the right law firm or lawyers. There are firms who are experts at scrutinizing the damages or injuries that occurred due to the negligence of a third party. Lawyers can be the best way to assess the conditions of a case legally and to help value the maximum compensation available within a case.

These law firms should be experienced in getting the maximum compensation for any injury case regardless of the type of incident. There are many cases when even the insurance company does not show any interest in helping the victim. This is the right time to contact a law firm to get the best outcomes. These firms should be expert lawyers or attorneys and they may even try new methods to assist their clients. These firms have expert injury lawyers that may be very helpful to a case.

These law firms should be professional and provide good services to their clients. It should be assured that whenever an individual consult these firms with a situation and they should suggest the best solution and advice for an individual case. These firms may take care of everything and they do not have to consult other offices for meetings or inquiries.

If an injury in an accident is due to negligence of the opposite party or due to a faulty product, there are four things that the victim should remember:
– That the individual is allowed to claim compensation from the opposite party.
– The opponent party would be liable for an injury because of negligence.
– The opposite party has breached its responsibility towards the safety and well-being of other citizens.
– The negligence of the opposite party is the only reason for an injury

The law firms should have the experience to prove any negligence from the opposing party to ensure that their client gets compensation. The compensation can include the damages caused during the incident, the costs of any medication and expenses occurred in the hospitals. The victim needs to give complete details to these firms so that they can get their client the right compensation from the case.

Overall, it is important that the victim choose an experienced law firm specialized in personal injury claims, so the victim can get the right advice on how to approach a claim and win the right amount of compensation if it is due.

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